JOURNAL OF MULTILINGUAL AND MULTICULTURAL DEVELOPMENT Volume 32 Number 2 March 2011 SPECIAL ISSUE: ETHNOLINGUISTIC VITALITY GUEST EDITORS: MARTIN EHALA AND KUTLAY YAGMUR CONTENTS Articles Tradition and innovation in the Ethnolinguistic Vitality theory Kutlay Yagmur and Martin Ehala 101 Does Ethnolinguistic Vitality Theory account for the actual vitality of ethnic groups? A critical evaluation Kutlay Yagmur 111 The impact of inter-ethnic discordance on subjective vitality perceptions Martin Ehala and Anastassia Zabrodskaja 121 Understanding and forecasting ethnolinguistic vitality Mark E. Karan 137 The value of adopting multiple approaches and methodologies in the investigation of Ethnolinguistic Vitality Lisa J. McEntee-Atalianis 151 Media use and ethnolinguistic vitality in bilingual communities Tom Moring, Charles Husband, Catharina Lojander-Visapa ¨a ¨, Laszlo Vincze, Joanna Fomina and Nadja Nieminen Ma ¨nty 169 Hot and cold ethnicities: modes of ethnolinguistic vitality Martin Ehala 187 Book Reviews Motivation, language identity and the L2 self, edited by Zolta ´n Do ¨rnyei and Ema Ushioda Susan C. Baker 201 Language as commodity: global structures, local marketplaces , by Peter Tan and Rani Rubdy Jason C. Fitzgerald and Christina Bratt Paulston 202 Key terms in second language acquisition, by Bill Van Patten and Alessandro Benati Ema Ushioda 204