The Missing Lens in Family Firm Governance Theory: A Self-Other Typology of Parental Altruism MICHAEL H. LUBATKIN University of Connecticut & EM Lyon School of Business Department of Management 2100 Hillside Road Unit 1041 Storrs, Ct. 06269-1041 Office: 860-486-3482 Mike.Lubatkin@business.uconn.edu RODOLPHE DURAND HEC Schoool of Management, Paris 1, rue de la Liberation 78351 Jouy en Josas cedex France Office (33) 1 39 67 7277 durand@hec.fr YAN LING George Mason University School of Management Enterprise Hall, MSN 5F5 Fairfax, Virginia 22030-4444 Office: 703-993-1821 YLing@gmu.edu Journal of Business Research Revised version February 18, 2006 … We thank Jim Chrisman for his constructive suggests on an earlier draft of this paper, and Bill Schulze, whose earlier thoughts on parental altruism helped to lay the foundation on which the ideas of this paper were partly founded. 0