QUALITY MANAGEMENT: UNIVERSAL OR CONTEXT DEPENDENT? Rui Sousa Universidade Católica Portuguesa Rua Diogo Botelho, 1327 4169 - 005 Porto Portugal Tel: +351-22-619 62 00 Fax: +351-22-619 62 91 E-mail: rsousa@porto.ucp.pt Christopher A. Voss London Business School Sussex Place, Regent’s Park London NW1 4SA United Kingdom Tel: +44 – (0)20 7262 5050 Fax: +44 - (0)20 7724 7875 E-mail: cvoss@london.edu