Global Advanced Research Journal of Management and Business Studies (ISSN: 2315-5086) Vol. 3(9) pp. 432-440, September, 2014
Available online http://garj.org/garjmbs/index.htm
Copyright © 2014 Global Advanced Research Journals
Full Length Research Paper
Factors Affecting the Intention to adopt Internet
Banking Services among Small and Medium Sized-
Enterprises in Yemen
Nabil Hussein Al-Fahim
1
, Wan Jamaliah Wan Jusoh
2
, Adewale Abideen
3
1
PhD student, Business Administration, KENMS, IIUM
2
Department of Business Administration, KENMS, IIUM
3
Assistant Prof. Dr., Department of Finance, KENMS, IIUM
Corresponding author Email: nalfaheem@yahoo.com
Accepted 03 June 2014
In spite of the wide adoption of Internet banking service in developed countries, its application is still low in
developing countries like Yemen. The purpose of this study is to examine and investigate the main factors
which influence the adoption of Internet banking services by Small and Medium Enterprises (SMEs)
managers or owners in Yemen. The research framework consists of five latent variables, four exogenous
variables and one endogenous variable. The exogenous variables consist of environmental factors such as
ICT readiness, regulatory support, financial institution support and competitive pressure while endogenous
variable comprises of intention towards Internet banking service adoption (IBSA). In addition, this study will
explain how the Technology Organization Environment (TOE) framework was being used in examining the
factors of Internet banking services adoption in Yemen. The hypothetical relationship was examined using
structural equation modeling (SEM). The findings of the study indicated that competitive pressure was the
high predictor that influence towards IBSA followed by regulatory support and financial institution support
while ICT readiness was an insignificant and negative effect towards IBSA in Yemen.
Keywords: Internet Banking Services Adoption (IBSA), Environmental factors, TOE framework, SMEs, Yemen.
INTRODUCTION
Internet Banking Service (IBS) is extremely beneficial to
both banks and customers. The main benefits to banks
are cost savings, reaching new segments of the
population, efficiency, enhanced reputation and better
customer service satisfaction (Nasri, 2011; Khrerwesh,
2011). IBS also offers a competitive advantage to banks
by providing an unlimited distribution network. Through
this technology, banks are able to provide services
electronically such as lowering transaction costs and
adding value to the customer-banker relationship.
Internet enables banks to offer high value-financial
services at lower costs (Al-Sukkar and Hasan, 2005).
Unfortunately, in spite of all these advantages, many
customers of financial institutions have yet to embrace