Embodiment in Judgment and Choice Martin Reimann University of Southern California Wilko Feye Otto von Guericke University Alan J. Malter University of Illinois at Chicago Joshua M. Ackerman Massachusetts Institute of Technology Raquel Castan ˜o Tecnolo ´gico de Monterrey Nitika Garg University of New South Wales Robert Kreuzbauer Nanyang Technological University Aparna A. Labroo University of Toronto Angela Y. Lee Northwestern University Maureen Morrin Rutgers University Gergana Y. Nenkov Boston College Jesper H. Nielsen University of Arizona Maria Perez Tecnolo ´gico de Monterrey Gratiana Pol University of Southern California Jose ´ Antonio Rosa University of Wyoming Carolyn Yoon University of Michigan Chen-Bo Zhong University of Toronto This article discusses the role of embodiment in judgment and choice to (a) attain clarity on conceptual and methodological issues by presenting a literature review of prior empirical research on embodiment, (b) gain an integrative view on the topic of embodiment in judgment and choice by proposing somatic marker theory as a unifying conceptual framework for bridging cognition and affect in terms of embodiment, and (c) discuss and clarify ideas and directions for further research on the topic. Keywords: embodiment, embodied affect, embodied cognition, somatic marker theory, decision neuroscience Research on embodiment explores the role of bodily perceptions, its possible emotional roots, and effects on downstream cognitive processing such as judgment and choice. The central role of bodily perceptions has been advanced by the theory of embodied cognition (sometimes re- ferred to as grounded cognition). This theory typically holds that the body exerts a strong influence on shaping an individual’s cognitive representations (Barsalou, 2008; Glenberg, 1997; Malter, 1996). For example, early re- search on embodiment wondered why nodding one’s head (vs. shaking it) influences the degree to which one agrees with a persuasive message (Wells & Petty, 1980) or why standing upright (vs. slumping) increases persistence on an in- Journal of Neuroscience, Psychology, and Economics © 2012 American Psychological Association 2012, Vol. 5, No. 2, 104 –123 1937-321X/12/$12.00 DOI: 10.1037/a0026855 104