Measuring The Nature and Effects of Campaign Advertising Travis N. Ridout 1 Department of Political Science University of Wisconsin-Madison tnridout@polisci.wisc.edu Michael Franz Department of Political Science University of Wisconsin-Madison mmfranz@polisci.wisc.edu Kenneth Goldstein Department of Political Science University of Wisconsin-Madison goldstei@polisci.wisc.edu Paul Freedman Department of Politics University of Virginia freedman@virginia.edu November 12, 2002 1 Travis N. Ridout and Michael Franz are doctoral students in political science at the University of Wisconsin- Madison. Kenneth Goldstein is Associate Professor of Political Science at the University of Wisconsin-Madison. Paul Freedman is Assistant Professor of Politics at the University of Virginia. This research was funded by a grant from the Pew Charitable Trusts. Direct all correspondence to Travis N. Ridout, 110 North Hall, 1050 Bascom Mall, Department of Political Science, University of Wisconsin – Madison, WI 53706. Email: tnridout@polisci.wisc.edu. Phone: (608) 263-2414. FAX: (608) 265-2663.