TOWARDS A DISCIPLINE AND PROFESSION OF COMMUNICATION FOR DEVELOPMENT Improving Project Implementation as the Key to Poverty Reduction By Robert Agunga, Ph. D., Associate Professor Agricultural Communication Program Department of Human & Community Resource Development The Ohio State University 203 Agricultural Administration Building 2120 Fyffe Road Columbus, Ohio 43210, USA Agunga.1@osu.edu and Chike Anyaegbunam, Ph. D., Associate Professor School of Journalism and Telecommunications University of Kentucky 140 Grehan Building Lexington, KY 40506, USA Canya2@uky.edu A paper prepared for The World Congress on Communication for Development (WCCD), Rome, Italy, October 25 – 27, 2006, organized by The World Bank’s Development Communication Division, The Food and Agriculture Organization of the United Nations and The Communication Initiative.