An Investigation of Motivation to Share Online Content by Young Travelers ‐ Why and Where Hilary Catherine Murphy a Elia Adriana Centeno Gil a and Roland Schegg b Email: hilary.murphy@ehl.ch, elia.centenogil@ehl.ch ,roland.schegg@hevs.ch a Ecole Hotelière de Lausanne (EHL), HES‐SO (University of Applied Sciences Western Switzerland) b Ecole Suisse de Tourisme, HES‐SO Valais (University of Applied Sciences Western Switzerland Valais),