Ⱦɚɪɶɹ Ʉɚɡɚɪɢɧɨɜɚ 1 ɇАȾɇАɐɂɈɇАɅɖɇАə ɂȾȿɇɌɂɑɇɈɋɌɖ ɂ ɐȿɇɇɈɋɌɇɕɃ ȾɂɋɄɍɊɋ ȼ ɉɊɈɐȿɋɋȿ ɊȿȽɂɈɇАɅɖɇɈȽɈ ɂɇɌȿȽɊАɐɂɈɇɇɈȽɈ ɋɌɊɈɂɌȿɅɖɋɌȼА Аɧɧɨɬаɰиɹ: ɜ ɫɬɚɬɶɟ ɪɚɫɫɦɚɬɪɢɜɚɸɬɫɹ ɩɪɨɛɥɟɦɵ ɩɨɫɬɪɨɟɧɢɹ ɧɚɞɧɚɰɢɨɧɚɥɶɧɨɝɨ ɢɧɬɟɝɪɚɰɢɨɧɧɨɝɨ ɨɛɴɟɞɢɧɟɧɢɹ ɧɚ ɩɨɫɬɫɨɜɟɬɫɤɨɦ ɩɪɨɫɬɪɚɧɫɬɜɟ, ɢɡɭɱɚɟɬɫɹ ɨɩɵɬ ɟɜɪɨɩɟɣɫɤɨɣ ɢɧɬɟɝɪɚɰɢɢ ɢ ɜɚɠɧɨɫɬɶ ɰɟɧɧɨɫɬɧɨɝɨ ɤɨɧɫɟɧɫɭɫɚ, ɨɬɦɟɱɚɟɬɫɹ ɫɥɨɠɧɨɫɬɶ ɢ ɩɪɨɬɢɜɨɪɟɱɢɜɨɫɬɶ ɡɚɞɚɱ, ɫɬɨɹɳɢɯ ɩɟɪɟɞ Ɋɨɫɫɢɟɣ, ɜɵɧɭɠɞɟɧɧɨɣ ɤɨɧɫɬɪɭɢɪɨɜɚɬɶ ɩɨɥɢɬɢɱɟɫɤɭɸ ɧɚɰɢɸ ɢ ɧɚɞɷɬɧɢɱɟɫɤɭɸ ɝɪɚɠɞɚɧɫɤɭɸ ɢɞɟɧɬɢɱɧɨɫɬɶ ɢ, ɜ ɬɨ ɠɟ ɜɪɟɦɹ, ɧɚɞɧɚɰɢɨɧɚɥɶɧɭɸ ɨɛɳɧɨɫɬɶ, ɚ ɬɚɤɠɟ ɨɬɪɚɠɚɟɬɫɹ ɪɨɥɶ ɢɦɩɟɪɫɤɨɝɨ ɞɢɫɤɭɪɫɚ ɢ ɩɪɨɛɥɟɦɚɬɢɤɢ ɦɹɝɤɨɣ ɫɢɥɵ ɜ ɞɚɧɧɨɦ ɤɨɧɬɟɤɫɬɟ. Кɥɸɱевые ɫɥɨва: ɢɧɬɟɝɪɚɰɢɹ, ȿɋ, ȿɜɪɚɡɢɣɫɤɢɣ ɫɨɸɡ, ɩɨɫɬɫɨɜɟɬɫɤɨɟ ɩɪɨɫɬɪɚɧɫɬɜɨ, ɰɟɧɧɨɫɬɢ, ɧɚɞɧɚɰɢɨɧɚɥɶɧɚɹ ɢɞɟɧɬɢɱɧɨɫɬɶ, ɢɦɩɟɪɫɤɢɣ ɞɢɫɤɭɪɫ, ɦɹɝɤɚɹ ɫɢɥɚ Abstract: the article considers the problem of building a supranational integration in the post- Soviet space, the experience of European integration, the complexity and contradictory nature of the challenges facing Russia forced to design political nation and supraethnical civic identity and, at the same time, supranational community, and also reflects the role of Imperial discourse and perspective of soft power in this context. Keywords: integration, the EU, the Eurasian Union, former Soviet Union, values, a supranational identity, and Imperial discourse, soft power Ɋɨɫɫɢя ɩɟɪɟɞ ɝɥɨɛɚɥɶɧɵɦɢ ɢ ɪɟɝɢɨɧɚɥɶɧɵɦɢ ɢɧɬɟɝɪɚɰɢɨɧɧɵɦɢ ɜɵɡɨɜɚɦɢ Ɋɨɫɫɢɹ ɫɟɝɨɞɧɹ ɫɬɚɥɤɢɜɚɟɬɫɹ ɫ ɧɟɨɛɯɨɞɢɦɨɫɬɶɸ ɨɪɝɚɧɢɡɚɰɢɢ ɩɨɥɢɬɢɱɟɫɤɨɝɨ, ɷɤɨɧɨɦɢɱɟɫɤɨɝɨ ɢ ɫɨɰɢɚɥɶɧɨɝɨ ɚɪɟɚɥɚ ɧɚ ɩɨɫɬɫɨɜɟɬɫɤɨɦ ɩɪɨɫɬɪɚɧɫɬɜɟ ɧɚ ɢɧɵɯ ɨɫɧɨɜɚɧɢɹɯ, ɱɟɦ ɨɧɚ ɷɬɨ ɞɟɥɚɥɚ ɜ ɫɜɨɟɣ ɢɦɩɟɪɫɤɨɣ ɢ ɫɨɜɟɬɫɤɨɣ ɢɫɬɨɪɢɢ. Ɋɟɝɢɨɧɚɥɶɧɚɹ ɢɧɬɟɝɪɚɰɢɹ – ɨɛɳɢɣ ɬɪɟɧɞ ɝɥɨɛɚɥɢɡɢɪɭɸɳɟɝɨɫɹ ɦɢɪɚ, ɛɟɡɭɫɥɨɜɧɨ, ɫ ɨɝɨɜɨɪɤɨɣ ɧɚ ɝɥɨɤɚɥɢɡɚɰɢɸ. ȿɞɢɧɫɬɜɨ ɜ ɪɚɡɧɨɨɛɪɚɡɢɢ ɫɬɚɧɨɜɢɬɫɹ ɧɟ ɛɥɚɝɨɞɭɲɧɵɦ ɥɨɡɭɧɝɨɦ, ɚ ɜɚɪɢɚɧɬɨɦ ɮɨɪɦɭɥɵ ɫɭɳɟɫɬɜɨɜɚɧɢɹ ɜ ɝɥɨɛɚɥɶɧɨɦ ɦɢɪɟ. ɋɟɝɨɞɧɹ ɛɨɥɶɲɢɧɫɬɜɨ ɫɬɪɚɧ ɢ ɪɟɝɢɨɧɨɜ ɫɬɚɥɤɢɜɚɟɬɫɹ ɫ ɤɚɱɟɫɬɜɟɧɧɨ ɧɨɜɨɣ ɫɢɬɭɚɰɢɟɣ, ɤɨɬɨɪɭɸ Э.Ƚɢɞɞɟɧɫ ɧɚɡɵɜɚɟɬ «ɢɦɩɟɪɚɬɢɜɨɦ ɤɨɫɦɨɩɨɥɢɬɢɡɦɚ». ɉɨɞ ɷɬɢɦ ɬɟɪɦɢɧɨɦ ɩɨɧɢɦɚɟɬɫɹ «ɧɟɨɛɯɨɞɢɦɨɫɬɶ ɧɚɭɱɢɬɶɫɹ ɠɢɬɶ ɜ ɭɫɥɨɜɢɹɯ ɝɥɨɛɚɥɢɡɚɰɢɢ, ɝɞɟ ɜ ɩɨɜɫɟɞɧɟɜɧɨɣ ɠɢɡɧɢ ɧɚɛɥɸɞɚɟɬɫɹ ɤɨɧɬɚɤɬ ɪɚɡɥɢɱɧɵɯ ɪɟɥɢɝɢɣ ɢ ɬɪɚɞɢɰɢɣ» 2 . ȼ ɫɜɹɡɢ ɫ ɷɬɢɦ ɩɨɹɜɥɹɸɬɫɹ ɜɫɟ ɧɨɜɵɟ ɦɨɞɟɥɢ ɩɨɥɢɬɢɱɟɫɤɨɝɨ ɨɮɨɪɦɥɟɧɢɹ ɫɨɨɛɳɟɫɬɜ, ɯɚɪɚɤɬɢɪɟɢɡɭɸɳɢɯɫɹ ɷɬɧɢɱɟɫɤɢɦ, ɤɨɧɮɟɫɫɢɨɧɚɥɶɧɵɦ ɢ ɤɭɥɶɬɭɪɧɵɦ ɦɧɨɝɨɨɛɪɚɡɢɟɦ. Ʉɪɨɦɟ ɬɨɝɨ, ɪɟɝɢɨɧɚɥɶɧɚɹ ɢɧɬɟɝɪɚɰɢɹ ɫɬɚɧɨɜɢɬɫɹ ɫɩɨɫɨɛɨɦ ɧɟ ɬɨɥɶɤɨ 1 Ʉɚɡɚɪɢɧɨɜɚ Ⱦɚɪɶɹ Ȼɨɪɢɫɨɜɧɚ – ɤɚɧɞɢɞɚɬ ɩɨɥɢɬɢɱɟɫɤɢɯ ɧɚɭɤ, ɞɨɰɟɧɬ, ɞɨɰɟɧɬ ɤɚɮɟɞɪɵ ɫɪɚɜɧɢɬɟɥɶɧɨɣ ɩɨɥɢɬɨɥɨɝɢɢ Ɋɨɫɫɢɣɫɤɨɝɨ ɭɧɢɜɟɪɫɢɬɟɬɚ ɞɪɭɠɛɵ ɧɚɪɨɞɨɜ Kazarinova Daria – PhD in Political Science, КssoМТКtОd proПОssor PОopХО’s FrТОndsСТp University of Russia, chair of Comparative Politics 2 ʧидде Э. ʻепоко  оущете котет: что дет Еопу  удуще? ʺ., 2015. – ˁ. 136