RESEARCH
Review
Capturing the Spectrum of Household Food and
Beverage Purchasing Behavior: A Review
SIMONE A. FRENCH, PhD; SCOTT T. SHIMOTSU, MPH; MELANIE WALL, PhD; ANNE FARICY GERLACH, MPH
ABSTRACT
The household setting may be the most important level at
which to understand the food choices of individuals and
how healthful food choices can be promoted. However,
there are few available measures of the food purchase
behaviors of households and little consensus on the best
way to measure it. This review explores the currently
available measures of household food purchasing behav-
ior. Three main measures are described, evaluated, and
compared: home food inventories, food and beverage pur-
chase records and receipts, and Universal Product Code
bar code scanning. The development of coding, aggrega-
tion, and analytical methods for these measures of house-
hold food purchasing behavior is described. Currently,
annotated receipts and records are the most comprehen-
sive, detailed measure of household food purchasing be-
havior, and are feasible for population-based samples.
Universal Product Code scanning is not recommended
due to its cost and complexity. Research directions to
improve household food purchasing behavior measures
are discussed.
J Am Diet Assoc. 2008;108:2051-2058.
A
large proportion of individual daily food choice oc-
curs in household food environments (1,2), and can
include foods purchased at grocery stores, super-
markets, restaurants, fast-food places, coffee shops, con-
venience stores, and department stores. Household food
purchasing behavior is important to measure because it
contributes to understanding potential important influ-
ences on individual energy intake and dietary quality,
and possibly excess weight gain and obesity (3-6). House-
hold food purchasing behavior is an intermediate level of
influence between the neighborhood retail food environ-
ment and individual dietary intake. It may exert direct
effects on individual intake through food exposure and
availability (3-8), and indirect effects through its role as a
mediator of the neighborhood retail food environment
(4-8). Community, household, and individual level influ-
ences and interventions can be better understood if
household food purchasing behavior can be described and
measured with fidelity.
To reflect this broader conceptualization, we use the
term “household food purchasing behavior.” Household
food purchasing behavior refers to all foods and beverages
purchased by a household from all sources, including
grocery stores, restaurants, convenience stores, coffee
shops, and department stores. One reason for this more
inclusive definition of household food purchasing behav-
ior is the household shift from purchasing foods from
grocery stores and eating home-prepared meals to pur-
chasing prepared foods from full-service and fast-food
restaurants, coffee shops, and other stores. This has been
a major trend in the United States during the past 2
decades (1,2,9,10). In 2000, almost half of US household
food dollars were spent at eating out food sources (11). It
is estimated that by 2010, 53% of US household food
dollars will be spent at eating out food sources (11). About
57% of US adults eat away from home on any given day
(9). Food eaten away from home comprises about 25% or
more of daily energy intake (9).
Household food environments have been measured in
previous research using home food inventories, food pur-
chase records, grocery store receipts, and bar code scan-
ners (12-24). Despite the important role that eating out
plays in individual-level food choices and dietary quality,
no household-level measure is available to determine the
proportion of home food purchases or to gather informa-
tion about the types of foods and beverages purchased
from eating-out sources (1,2,25). Quantitative informa-
tion about the amounts of food and beverages purchased
has not been captured by current home food inventories
or receipt measures. Purchasing patterns (ie, food sources
and types) and variability over time for purchases of key
food categories have not been captured with previous
measures. These are important dimensions to measure so
that the patterns and sources of food and beverage pur-
chasing that relate to individual dietary quality and body
mass index can be identified, quantified, and measured
reliably and validly. Thus, although household food pur-
chasing behavior is a key concept to understand individ-
ual food choices, very little research has been done to
develop reliable and valid measures of household food
purchasing behavior.
S. A. French is a professor, S. T. Shimotsu is a research
assistant, and A. F. Gerlach is a senior coordinator, Di-
vision of Epidemiology and Community Health, and M.
Wall is an associate professor, Department of Biostatis-
tics, University of Minnesota, Minneapolis.
Address correspondence to: Simone A. French, PhD,
Division of Epidemiology and Community Health, Uni-
versity of Minnesota, 1300 S Second St, Suite 300, Min-
neapolis, MN 55454. E-mail: frenc001@umn.edu
Manuscript accepted: June 23, 2008.
Copyright © 2008 by the American Dietetic
Association.
0002-8223/08/10812-0007$34.00/0
doi: 10.1016/j.jada.2008.09.001
© 2008 by the American Dietetic Association Journal of the AMERICAN DIETETIC ASSOCIATION 2051