Social Responsibility Journal Social media: the Wild West of CSR communications Ralph Tench Brian Jones Article information: To cite this document: Ralph Tench Brian Jones , (2015),"Social media: the Wild West of CSR communications", Social Responsibility Journal, Vol. 11 Iss 2 pp. 290 - 305 Permanent link to this document: http://dx.doi.org/10.1108/SRJ-12-2012-0157 Downloaded on: 05 June 2015, At: 01:51 (PT) References: this document contains references to 63 other documents. To copy this document: permissions@emeraldinsight.com The fulltext of this document has been downloaded 44 times since 2015* Users who downloaded this article also downloaded: Georgios Tsimonis, Sergios Dimitriadis, (2014),"Brand strategies in social media", Marketing Intelligence & Planning, Vol. 32 Iss 3 pp. 328-344 http://dx.doi.org/10.1108/MIP-04-2013-0056 Marina Mattera, Veronica Baena, (2015),"The key to carving out a high corporate reputation based on innovation: corporate social responsibility", Social Responsibility Journal, Vol. 11 Iss 2 pp. 221-241 http://dx.doi.org/10.1108/SRJ-03-2013-0035 Mehdi Taghian, Clare D’Souza, Michael Polonsky, (2015),"A stakeholder approach to corporate social responsibility, reputation and business performance", Social Responsibility Journal, Vol. 11 Iss 2 pp. 340-363 http://dx.doi.org/10.1108/ SRJ-06-2012-0068 Access to this document was granted through an Emerald subscription provided by Token:JournalAuthor:D68518FC-8A32-4E9F-8CF9-A1FEEE6A8C7B: For Authors If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/ authors for more information. About Emerald www.emeraldinsight.com Emerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 j ournals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services. Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. *Related content and download information correct at time of download. Downloaded by Professor ralph tench At 01:51 05 June 2015 (PT)