The NCIIA 9th Annual Meeting • March 17-19, 2005 • San Diego, CA ©NCIIA 2005
193
Peer-reviewed papers
A Methodology for Curriculum Development, Revision, and Assessment for
Entrepreneurial Skill Development: Stage I—Entrepreneurial Leadership course
Gül E. Okudan, Elizabeth Kisenwether, Sarah Rzasa
The Pennsylvania State University—University Park
Abstract This paper first discusses the overall assessment plan for the Engineering
Entrepreneurship (E-ship) minor at The Penn State University (Penn State).
Then, it gives the example of an assessment carried out for the Entrepreneurial
Leadership course (ENGR 310), which has been revised to better meet the
minor’s vision. ENGR 310 is one of the four core courses of the E-ship minor
at Penn State. The current practice has been developed after a comprehensive
review of similar courses and entrepreneurship education literature as well
as taking into account the vision for the minor. This paper discusses the new
curriculum of the course, and relevant innovative changes. The results of
external and internal benchmarking and course assessment conducted to
measure student satisfaction and perceptions of the course are included in
the paper. Overall, the aim is to share implementation of these changes and
curriculum analyses as an avenue for entrepreneurship educators to learn from
others’ experiences.
Introduction At Penn State, the vision of the Entrepreneurship minor is to deliver a dynamic,
multidisciplinary minor that inspires and prepares students to be world-class
technology/business innovators. In order for all faculty to help achieve this
vision, a comprehensive curriculum assessment has been underway since the
inception of the minor. The overall goal of this assessment is to give feedback to
ensure the continuous improvement of the offerings.
As the core construct of the assessment benchmarking, external and internal,
is used. Benchmarking was developed in the late 1970s and early 1980s as
a systematic process for quality improvement. Harrington and Harrington
(1996) describe it as a “systematic way to identify, understand, creatively
evolve superior, services, designs, equipment, processes, and practices to
improve your organization’s real performance.” For external benchmarking,
entrepreneurship education related publications and similar course and
program offerings are used. For internal benchmarking, our resources are the
minor’s vision, the advisory board’s vision, and course offerings within the
minor. It is proposed that course curricula are developed and revised after
a benchmarking completed internally and externally. Then, short term and
long-term assessment data are collected to provide feedback for subsequent
revisions. Course curriculum that is assessed to meet the minor objectives is