Journal of Occupational Fsychology. 1981,54,255-263. Printed in Great Britain
Mutual perception of managerial
performance and style in multinational
subsidiaries
BRUCE W. STENING, JAMES E. EVERETT AND PETER A.
LONGTON
The University of Western A ustralia
The study reports on the stereotypes of their own group and ofeach other held by
local and expatriate managers in 34 American, British and Japanese multinational
companies operating in Singapore. The 365 respondents were asked to assess each
of the four national groups of managers on 18 items, each consisting of a pair of
adjectival antonyms. It was found that the 18 items could be reduced to two
principal components explaining about half their total variance, and that the two
principal components were consistent between the four national groups of
respondents. The two principal components were readily interpretable as relating
to performance (functional/dysfunctional) and style (open/closed). The stereotype
assessments were reduced to these two dimensions, permitting a discussion of the
differences between the autostereotypes and the high and low contact hetero-
stereotypes held by the national groups. Deviations around the group means were
used to obtain regressions of the heterostereotype scores against the autostereotype
scores. The results support a stereotype projection model, but with each of the
principal components being projected independently, and with opposite sign.
Principally through the development of the multinational corporation, large numbers of
managers are now engaged (as expatriate, local or third-country national managers) in
long-term relationships with managerial colleagues from different cultural backgrounds. It
is surprising that so little research has been devoted to the nature of their perceptions of
each other, especially their stereotypes of national groups of managers.
Though numerous studies have examined differences in managerial attitudes, values,
style and the like between cultures (e.g. Sirota & Greenwood, 1971; Ronen & Kraut,
1977;Whitely & England, 1977) and though general concem has been expressed as to how
perceptions of such differences might affect the relationships between expatriate and local
managers (Bass, 1971), with few exceptions (e.g. Stening & Everett, 1979) these studies have
failed to consider the mutual work-related perspectives of expatriates and locals. Typically,
the attitudes of managers of different cultural backgrounds have been surveyed within their
own cultural milieu and comparisons made between cultures on the basis of item-by-item
significance tests. The researchers' assumption has been that by identifying areas of
difference between the cultures they would be able to pinpoint potential problem areas
should managers from the cultures work together.
The present study sought to overcome the limitations implied in this failure to
consider the mutual perspectives of parties to cross-cultural managerial relationships.
Specifically, the study examined the autostereotypes of expatriates and locals working in
• Request s for reprints should be addressed to Dr B. W. Stening, Department of Management, School of
Commerce, The University of Western Australia, Nedlands, Western Australia 6009.
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0305-8107/81/040255-09 $02.00/0 ©1981 The British Psychological Society