Tweflte Quality Centre ~4Jith competition getting more intense. product life cycles getting ehorter and the requirod lnveflment In new technologies incree.ing, ,esearch and deveiopnient Is becoming a etrategic factor in m.ny industrie.. Thi. esile fo, a change in R&D procee. mina gement. The chaiienge fo, todey’s R&D management i. fo cnate a baienced portfolio of R&D actiwi. tiee, iinked with the con competence end the overail etretegy of the company, and to menage the R&D proceee in temi. of time, coste aM queiity. Politecnico di Milano Dipartimento di Economia e Produzione Managing the R&D Process edited by: Petra C. de Weerd-Nederhof Inge C. Kerssens-van Drongelen Roberto Verganti University of Twente School of Management Studies a NflMO