Ecological Economics 25 (1998) 17 – 19
SPECIAL SECTION: FORUM ON VALUATION OF ECOSYSTEM SERVICES
The price-value paradox
Robert U. Ayres *
INSEAD, Centre for the Management of Enironmental Resources, Bouleard de Constance, 77305 Fountainebleau, France
Accepted 9 January 1998
A recent article in Nature suggests that the
economic value of global ecosystem services is
between $16 and $54 trillion, with an average of
$33 trillion, which far exceeds the aggregate Gross
World Product (GWP) ($18 trillion) (Costanza et
al., 1997). This comment is motivated by that
result and the underlying analysis. The Nature
paper notes that there are three possible theoreti-
cal measures of economic value for a commodity
or service flow. In order of preference, they are:
(1) the sum of consumer and producer surplus, (2)
producer surplus (net rent) alone, and (3) the
product of marginal price times quantity or (here-
after) the price-quantity product (PQP). However,
the first preferred measure requires detailed
knowledge of the demand curve, which is difficult
to ascertain. It is argued that the latter would be,
in general, a lower limit. Unfortunately, it is also
a very poor approximation for consumer surplus.
In fact, it is easy to cite situations where con-
sumer surplus might be very high, but P and PQP
can be nearly zero, or even negative. In fact, this
occurs in all cases where there is an optimum
supply level. According to Leibig’s Law, every
productive system has a limiting factor such that
an additional increment of it will increase the
productivity of the system as a whole. This is
normally the only input that has a positive
shadow price.
1
Of course, if enough of the ‘scarce’
factor is supplied, some other factor will then
become locally limiting. This is why several fac-
tors (such as nutrients) can simultaneously have
significant positive monetary value in an aggre-
gated system, such as agriculture.
2
Implicitly, one can try to estimate the value of
bio-geo-chemical systems, such as wetlands or
nutrient cycles, indirectly by valuing correspond-
ing mass flows of scarce (i.e. limiting) nutrients in
the above conceptual framework. Thus, natural
1
This is a standard result of optimization under linear
constraints.
2
The shadow monetary values of natural nutrient cycles can
be estimated roughly on the basis of the market value (per unit
mass) of fertilizers and water that are purchased on the
market. According to recent estimates, natural processes
provide 70% of fixed nitrogen and nearly 60% of phosphorus
to US agriculture (Smil, 1993). US farmers in 1993 spent over
$15 billion on agricultural chemicals (including pesticides)
(Agricultural Statistics 1995 – 1996, Table 562). Thus, it would
appear that these two nutrients from natural sources were
worth about $30 billion at 1993 prices.
* Tel.: +33 1 60724128; fax: +33 1 64987672; e-mail:
ayres@insead.fr
0921-8009/98/$19.00 © 1998 Elsevier Science B.V. All rights reserved.
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