Embedded Advertising on Television: Classic Legal Environment and Business Law Content ‘‘Brought to You by . . .’’ Rita Marie Cain n Betty Draper, the stay-at-home wife of ad executive Don Draper on Mad Men, serves his clients and colleagues a ‘‘trip around the world’’ dinner that includes the imported beer, Heineken. 1 Liz Lemon and Jack Donaghy on 30 Rock openly ask the camera ‘‘Can we get have our money now?’’ after plugging Verizon Wireless service. 2 Stephen Colbert promotes (and mocks) Doritos in various segments on The Colbert Report. 3 Students are likely to be familiar with some or all these depictions of branded products in these popular television shows. But they probably have no idea the number of legal and public policy issues these product appear- ances are generating. This article explains how embedded advertising in television shows can be the attention-grabbing vehicle for teaching numerous concepts commonly covered in legal environment and business law courses. 4 r 2010 The Author Journal compilation r 2010 Academy of Legal Studies in Business 209 Journal of Legal Studies Education Volume 27, Issue 2, 209–246, Summer/Fall 2010 n Professor of Business Law, University of Missouri–Kansas City, Bloch School of Business and Public Administration. I gratefully acknowledge support for this research from the Kemper Summer Research Grant program at the Bloch School. 1 Mad Men Episode 8, A Night to Remember (AMC television broadcast, Sept. 14, 2008). 2 See Emily Nussbaum, What Tina Fey Would Do for a SoyJoy, N.Y. MAG. (Oct. 5, 2008), available at http://www.commercialalert.org/news/archive/2008/10/what-tina-fey-would-do-for-a-soyjoy. 3 See Stuart Elliott, Again, It’s (Dorito) Colbert Nation, N.Y. TIMES (Mar. 20, 2008), available at http://mediadecoder.blogs.nytimes.com/2008/03/20/again-its-dorito-colbert-nation/. 4 Disclosure of embedded advertising under FCC rules discussed below covers advertising on radio and television. It also encompasses children’s television programming. This article, however, is restricted to the issues of advertising in television programming that is not directed to children. First, from a practical perspective, students are more likely to be interested in, and familiar with, the advertising practices in the shows they watch rather than on children’s television. Further, a different statutory scheme governs FCC rules for children’s program-