South West Regional Development Agency (2005). Iconic tourism projects in the South West of England, Final Report v4.0. Bristol, UK: DTZ Pieda Consulting: Bristol, UK. Sternberg, E. (1997). The iconography of the tourism experience. Annals of Tourism Research, 24(4), 951–969. Tang, L., Morrison, A. M., Lehto, X. Y., Kline, S., & Pearce, P. L. (2009). Effectiveness criteria for icons as tourist attractions: A comparative study between the United States and China. Journal of Travel and Tourism Marketing, 26(3), 284–302. Weaver, D. B., & Lawton, L. J. (2007). Just because it’s gone doesn’t mean it isn’t there anymore’: Planning for attraction residuality. Tourism Management, 28, 108–117. Woodside, A. G., Cruickshank, F. Blair, & Dehuang, N. (2005). Stories visitors tell about Italian cities as destination icons. Tourism Management, 28, 162–174. Vicario, L., & Monje, P. M. M. (2003). Another ‘Guggenheim effect’? The generation of a potentially gentrifiable neighbourhood in Bilbao. Urban Studies, 40(12), 2383–2400. Visit London (2009). Attractions fact sheet. <http://www.isitlondonmediacen- tre.com/images/uploads/London_Attraction_Factsheet_2008.pdf> Accessed 29.10.09. Submitted 31 October 2009. Resubmitted 20 December 2009. Final version 2 February 2010. Accepted 24 February 2010. Refereed anonymously. Coordinating Editor: Juergen Gnoth doi:10.1016/j.annals.2010.02.006 ‘‘HOME’’ AND ‘‘AWAY’’ IN VFR TOURISM Natan Uriely Ben-Gurion University, Israel The Visiting Friends and Relatives (VFR) form of tourism is defined as ‘‘a form of travel that is about being copresent with significant ‘faces’, being their guests, receiving their hospitality and perhaps enjoying their knowledge of local culture’’ (Larsen, Urry, & Axhausen, 2007, p. 247). The study of VFR tourism is dominated by a marketing research approach that focuses on consumer activities and expenditures. However, the growth and proliferation of VFR tourism has also received the attention of sociologists who endorse the ‘‘performance turn’’ approach in tourism studies. Like the perspective of postmodern tourism, the performance turn approach is tuned to the decreasing distinctiveness of contem- porary tourism from other forms of mobility as well as from the domain of everyday life (Larsen, 2008; Larsen et al., 2007). Thus, VFR tourism is depicted as a form of travel that connects tourism with migration (Williams & Hall, 2000) and involves trips between two sets of ‘‘homes’’ (Ahmed, Castaneda, Fortier, & Sheller, 2003). However, unlike the postmodern perspective that underlines the penetration of the ‘‘tourist gaze’’ into home-related environ- ments, the performance turn approach highlights the presence of home-like Annals of Tourism Research, Vol. 37, No. 3, pp. 854–857, 2010 0160-7383/$ - see front matter Ó 2010 Elsevier Ltd. All rights reserved. Printed in Great Britain 854 Research notes and reports / Annals of Tourism Research 37 (2010) 848–860