Full Terms & Conditions of access and use can be found at http://www.tandfonline.com/action/journalInformation?journalCode=ujia20 Download by: [University of Colorado at Boulder Libraries] Date: 18 September 2016, At: 10:00 Journal of Interactive Advertising ISSN: (Print) 1525-2019 (Online) Journal homepage: http://www.tandfonline.com/loi/ujia20 Toward a Tweet Typology: Contributory Consumer Engagement With Brand Messages by Content Type Chris J. Vargo To cite this article: Chris J. Vargo (2016): Toward a Tweet Typology: Contributory Consumer Engagement With Brand Messages by Content Type, Journal of Interactive Advertising, DOI: 10.1080/15252019.2016.1208125 To link to this article: http://dx.doi.org/10.1080/15252019.2016.1208125 Accepted author version posted online: 05 Jul 2016. Published online: 05 Jul 2016. Submit your article to this journal Article views: 32 View related articles View Crossmark data