Int J Clin and Biomed Res. 2016;2(4): 61-65 Journal homepage: www.ijcbr.com INTERNATIONAL JOURNAL OF CLINICAL AND BIOMEDICAL RESEARCH ABSTRACT The Goal of pƌeseŶt ƌeseaƌĐh ŶaŵelLJ “StudLJiŶg the patieŶts' loLJaltLJ aŶd satisfaction status referred to Medical Sciences hospitals of Yasooj “is given to the results obtained from the analyses done can reduce the patients' dissatisfaction resulting from the following mentioned issues and increases their loyalty to the hospitals. This research includes 7 hypotheses and the method of gathering data is questionnaire. The research questionnaire consists of two parts: the first part is related to the patients̒ satisfaction and the second on measures their loyalty. To analyze data, the software SPSS was used. The studies performed that there is a significant relationship between the patients̒ satisfaction and loyalty and the service status. Also, there is a significant relationship between the remaining hypotheses including the patient s̒ age and gender and the service status. There is a significant relationship between the patients̒ age and their gender. There is also a significant relationship between the patients' loyalty and satisfaction with their residency. Keywords: Loyalty, Satisfaction, Patient's age, patient's gender. INTRODUCTION The satisfaction of the healthcare service plays an important role to prevent and treatment diseases such that increasing the subjects' satisfaction results in improving them faster and better physically and mentally. Therefore satisfying the patients more and more causes them to perform correctly and timely their treatment guidelines and results in the fast progress of treatment and approaching the main goal of treatment that is the patients' improvement. It finally results in establishing loyalty and satisfaction in the patients and their attendants [1,2] . The patients' satisfaction rate is an important criterion to evaluate the quality of health care and provide us with the important information in terms of meeting the clients' needs. values and expectations. The patients' satisfaction includes receiving the appropriate health- treatment services to provide their health and meeting their internal tendencies and needs. As an index to study the quality of service provided during the recent decades. satisfaction has found a specific place (Moein zade. 2012) [3] . An efficient health system can approach its goal that is to provide the health of society only through providing the desired services. Evaluating this system requires evaluate its services. As any other institutions to success, the hospitals need to remain their customers and their loyalty. Indeed. the patients' loyalty results in reducing costs and increasing revenue for the hospital. IŶ todaLJ’s Đoŵpetitiǀe ŵaƌket. the mouth to mouth advertising by the patients or their families is very important and valuable. The patients and their families' positive experiences from the hospital is valuable. actually the patients perception of the service received is valuable. Also. increasing the customers' awareness from the service provided by these organizations results in increasing their expectations such that the patients request for the more participation in their own treatment programs Research article STUDYING THE PATIENTS' LOYALTY AND SATISFACTION STATUS REFERRED TO MEDICAL SCIENCES HOSPITALS OF YASOOJ ZYNAB ZARIN 1 , RAHIM OSTVAR 2* , IRAVAN MASOUDI ASL 3 ARTICLE INFO Received: 12 th July 2016 Revised: 20 th July 2016 Accepted: 4 th Aug 2016 AUTHOR DETAILS 1 Department of Healthcare Management, Fars Science and Research Branch, Islamic Azad University, Marvdasht, Iran. 2 Associate Professor, Social Determinants of Health Research Center, Yasuj University of Medical Sciences, Yasuj, Iran. 3 PhD of Health Services Mnagement, Associate Professor, Majlis Research Center, Tehran, Iran. *Corresponding author email: rahimostovar@yahoo.com Rahim Ostvar et al. 61