European Journal of Business and Social Sciences, Vol. 5, No. 07, October 2016. P.P. 38 - 50 URL: http:/ / www.ejbss.com/ recent.aspx-/ ISSN: 2235 -767X EUROPEAN JOURNAL OF BUSINESS AND SOCIAL S CIENCES 38 EVOLUTI ON OF T HE BASE OF T HE PYRAMI D (BOP) CONSTRUCT THROUGH A BI-DI MENSI ONAL PERSPECTI VE Marcelo Amaral Dionisio Instituto COPPEAD de Administração Rua Senador Vergueiro 55/ 201 22.230-000, Rio de Janeiro, Brazil + 55 (21) 9 88.78.34.80 ABSTRACT he concept of the Base of the Pyramid and the different ways to access it has generated a lot of literature searching for answers and proposing solutions. The objective of this text is to offer a vision of the BOP evolution in the last fifteen years based on the concept that focus in two dimensions of BOP studies, a first generation with focus on consumption through the offer of products and services that better fits the needs of the BOP and a second generation based on the development of mechanisms to alleviate poverty. Key Words: Base of the Pyramid, Bottom of the Pyramid, Creating Shar ed Val ue T