EJM, Volume 11, Number 3, 2011 ISSN: 1555-4015 EUROPEAN JOURNAL OF MANAGEMENT™ Supported by: Faculty of Business Babes-Bolyai University, Cluj-Napoca, Romania www.tbs.ubbcluj.ro Managing Editors: Dr. Marius Dan Gavriletea Dr. Cheick Wagué, Dean Babes Bolyai University, Romania South Stockholm University, Sweden www.tbs.ubbcluj.ro www.sh.se A Publication of the International Academy of Business and Economics® IABE.eu