The Cost of Alcohol: A Minimum Price per Unit of Alcohol 1 The Cost of Alcohol: The Advocacy for a Minimum Price per Unit in the UK Martin S. Hagger 1 , Adam J. Lonsdale 2 , Rob Baggott 3 , Gillian Penny 4 , & Matthew Bowen 5 1 School of Psychology and Speech Pathology, Curtin University, Australia and School of Psychology, University of Nottingham, UK 2 School of Psychology, University of Nottingham, Nottingham, UK 3 Department of Public Policy, De Montfort University, Leicester, UK 4 School of Social Sciences, University of Northampton, Northampton, UK 5 Our Life, Manchester, UK This research was funded by a research grant from Alcohol Research UK (Grant ref: R2009/01). Additional support was provided by Our Life with funding from Primary Care Trust's in the North West. All media requests and correspondence should be addressed to Professor Martin S. Hagger, School of Psychology and Speech Pathology, Curtin University, GPO Box U1987, Perth, 6845, Western Australia (martin.hagger@curtin.edu.au ), UK tel: 07970 111202, Skype: mshagger, Twitter: @mshagger.