Association for Information Systems AIS Electronic Library (AISeL) AMCIS 2009 Proceedings Americas Conference on Information Systems (AMCIS) 1-1-2009 he Efectiveness of Deceptive Tactics in Phishing Kent Maret Mississippi State University, kmaret@cobilan.msstate.edu Ryan Wright University of San Francisco, rwright@usfca.edu Follow this and additional works at: htp://aisel.aisnet.org/amcis2009 his material is brought to you by the Americas Conference on Information Systems (AMCIS) at AIS Electronic Library (AISeL). It has been accepted for inclusion in AMCIS 2009 Proceedings by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact elibrary@aisnet.org. Recommended Citation Maret, Kent and Wright, Ryan, " he Efectiveness of Deceptive Tactics in Phishing" (2009). AMCIS 2009 Proceedings. Paper 340. htp://aisel.aisnet.org/amcis2009/340