http://jtr.sagepub.com/ Journal of Travel Research http://jtr.sagepub.com/content/early/2010/03/19/0047287510362777 The online version of this article can be found at: DOI: 10.1177/0047287510362777 published online 19 March 2010 Journal of Travel Research Adriana Campelo, Robert Aitken and Juergen Gnoth Visual Rhetoric and Ethics in Marketing of Destinations Published by: http://www.sagepublications.com On behalf of: Travel and Tourism Research Association can be found at: Journal of Travel Research Additional services and information for http://jtr.sagepub.com/cgi/alerts Email Alerts: http://jtr.sagepub.com/subscriptions Subscriptions: http://www.sagepub.com/journalsReprints.nav Reprints: http://www.sagepub.com/journalsPermissions.nav Permissions: at University of Otago Library on August 15, 2010 jtr.sagepub.com Downloaded from