ARTICLE Who stops the sweatshops? Our neglect of the injustice of maldistribution Glen S. Jankowski School of Social Sciences, Leeds Beckett University, Leeds LS1 3HE, U.K. Correspondence Glen S. Jankowski, School of Social Sciences, Leeds Beckett University, Leeds, LS1 3HE, U.K. Email: g.jankowski@leedsbeckett.ac.uk Abstract Researchers have attempted to hold fashion, beauty, and toy industries' promotion of narrow beauty ideals responsible for the injustice of body dissatisfaction. We advocate for reform by calling upon the industries to represent plus‐sized and older models (e.g., on catwalks) as antidotes to narrow beauty ideals, citing evidence that the use of such models are no less profitable. This attempts to address what Fraser (1995) calls the injustice of misrecognition. This advocacy however not only masks another injustice these industries perpetuate: maldistribution (Fraser, 1995), but it can actively worsen it. This is most poignantly exempli- fied by the 250 million sweatshop workers in the Global South working in these industries. Those of us advocating against these industries' injustices are encouraged to join People and Planet in their campaign to use universities' vast purchasing power for sweatshop reform. This is one small way to advocate against maldistribution, redressing the imbalance. KEYWORDS body dissatisfaction, injustice, sweatshops Psychology has been criticized extensively for its individualizing focus, for colluding with neoliberalism through placing the responsibility of sociocultural problems onto individuals (King, 1963; Parker & Spears, 1996). Notably, Martin Luther King Jr. addressed the American Psychiatric Association in 1963: “There is a word in modern psychology which is now probably more familiar than any other word in psychology. It is the word: maladjusted…[But] there are some things in our social system that I'm proud to be maladjusted to…I never intend to adjust myself to the viciousness of lynch mobs; I never intend to become adjusted to the evils of segregation and discrimination; I never intend to become adjusted to the tragic inequalities of the economic system which will take necessity from the masses to give luxury to the classes….The salvation of our world lies in the hands of the maladjusted.” Fifty‐three years on, one area of psychology is booming. My field has its own eponymous journal, various research clusters such as the Centre for Appearance Research in Bristol, UK, and over 10,000 peer reviewed publications listed in PsychInfo. It is the field of body dissatisfaction (or appearance shame) research. We, researchers Received: 3 September 2015 Revised: 27 July 2016 Accepted: 29 July 2016 DOI 10.1111/spc3.12272 Social and Personality Psychology Compass 2016; 10: 581–590 © 2016 John Wiley & Sons Ltd wileyonlinelibrary.com/journal/spc3 581