JOBNAME: No Job Name PAGE: 1 SESS: 13 OUTPUT: Fri Mar 18 18:20:46 2011 SUM: 8C81A065 /v2451/blackwell/journals/gsj_v1_i1-2/01gsj_9 THE LAUNCH OF GLOBAL STRATEGY JOURNAL: COMMENTS FROM THE COEDITORS STEPHEN TALLMAN 1 * and TORBEN PEDERSEN 2 1 University of Richmond, Robins School of Business, Richmond, Virginia, U.S.A. 2 Copenhagen Business School, Department of Strategic Management and Globalization, Frederiksberg, Denmark INTRODUCTION You hold in your hands the first issue of the launch volume of Global Strategy Journal, the newest member of the Strategic Management Society/Wiley family of journals.You might well be wondering just why GSJ has been launched now and even more whether you should invest your time and effort into reading it and—we hope—publishing in it. We are convinced that you should do both. To help encour- age you, the reader, this short essay introduces the concept, vision, and scope of the journal and then introduces the themes and key research questions scrutinized in the issue. We also want you to know that this is the first of two double issues, each with four major themes, in the first volume of GSJ. These issues, along with a single issue (the first in Volume Two) comprise the launch volume. All of these papers were presented and critiqued at a launch con- ference in July 2010, all of the authors and commen- tators are equally skilled and distinguished, and we expect all of the articles to be equally worthy of your attention. Selection to each of the issues was tied first to readiness for publication and second to our sense that each volume should be somewhat eclectic in terms of its level of analysis, mix of empirical and theoretical, and subtopic focus.You can’t just look at the first issue—articles in subsequent issues also promise to have great impact on the field. Just wait. . . What is Global Strategy Journal? Global strategy is strategy with a comprehensive worldwide perspective. Its worldwide focus implies that an important aspect of global strategy is that it recognizes the importance of place, boundaries, and distance to the process of seeking competitive advantage. Its comprehensive, or integrated, nature suggests that it is about organizing and managing strategically to deliver world-class value, based on firm-specific resources and capabilities sourced from the most productive locations, to customers in the most rewarding markets, wherever they might be. Global strategy is inherently dynamic because its context encompasses wide variety and constant change from basic inputs to organizational processes and customer demands. Global Strategy Journal offers a home to research that seeks to understand the makeup, outcomes, and boundaries of global strategy. As described in its Web page, GSJ will offer an outlet for research that addresses any or all aspects of the environment, institutions, systems, organiza- tions, resources, individuals, actions, and decisions that are a part of or influence the practice or study of strategic management in the global context. Global means many things to many people, but in this Keywords: global strategy; multinational firm; international business *Correspondence to: Stephen Tallman, University of Rich- mond, Robins School of Business, 1 Gateway Rd., Richmond, VA 23173, U.S.A. E-mail: Stallman@richmond.edu 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 Global Strategy Journal Global Strat. J., 1: 1–5 (2011) Published online inWiley Online Library (wileyonlinelibrary.com). DOI: 10.1111/j.2042-5805.2011.00009.x Copyright © 2011 Strategic Management Society