http://joc.sagepub.com/ Journal of Consumer Culture http://joc.sagepub.com/content/11/1/37 The online version of this article can be found at: DOI: 10.1177/1469540510391221 2011 11: 37 Journal of Consumer Culture Monica Truninger practice perspectives Cooking with Bimby in a moment of recruitment: Exploring conventions and Published by: http://www.sagepublications.com can be found at: Journal of Consumer Culture Additional services and information for http://joc.sagepub.com/cgi/alerts Email Alerts: http://joc.sagepub.com/subscriptions Subscriptions: http://www.sagepub.com/journalsReprints.nav Reprints: http://www.sagepub.com/journalsPermissions.nav Permissions: http://joc.sagepub.com/content/11/1/37.refs.html Citations: at b-on: 00700 Universidade de Lisboa on May 31, 2011 joc.sagepub.com Downloaded from