Narrative Inquiry 25:1 (2015), 131–147. doi 10.1075/ni.25.1.08cha
issn 1387–6740 / e-issn 1569–9935 © John Benjamins Publishing Company
Using storytelling in culturally situated ways
to persuade
Yanrong (Yvonne) Chang
University of Texas — Rio Grande Valley
his study examines how storytelling is manipulated in culturally meaningful
ways for persuasive purposes by describing patterns of storytelling in Chinese
criminal courts and analyzing ways in which the court manipulated the form
and content of storytelling in order to accomplish multiple persuasive goals — to
convince defendants of their guilt, to create an image of justice, and to educate
the public about legal and moral conduct.
Keywords: storytelling, persuasion, criminal courts, justice, China
Storytelling is considered a form of persuasion shared by all mankind (Fisher,
1984). Ever since we are born, we hear stories and acquire the ability to judge their
veracity based on our own lived experiences. hough narrative is a universal form
of persuasion, it may be manipulated in culturally situated ways to accomplish
particular persuasive goals. Using storytelling in the Chinese criminal courts, this
study will illustrate ways storytelling was rhetorically used by courts to convince
defendants of their guilt, to project an image of justice, and to educate the public
about legal and moral conduct.
he persuasive dimensions of storytelling in courtrooms have received much
scholarly attention. Some looked at the entire courtroom discourse from a narra-
tive perspective, arguing that reality was constructed through storytelling in courts
(Bennett, 1978; Jackson, 1991). In courts, the narrative structure was found to
parallel jurors’ natural information processing systems and, henceforth, facilitated
jury deliberation and decision making (Bennett, 1978; Jackson, 1991; Spiecker &
Worthington, 2003). As Walter Fisher argued, the validity of a story is based on
Requests for further information should be directed to: Yanrong (Yvonne) Chang, University of
Texas — Rio Grande Valley, 1201 W. University Dr., Edinburg, TX, 78539, USA. Phone number:
(956) 665–3583. Email: yanrong.chang@utrgv.edu