See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/51687615 The Value of Success: Acquiring Gains, Avoiding Losses, and Simply Being Successful Article in PLoS ONE · September 2011 DOI: 10.1371/journal.pone.0025307 · Source: PubMed CITATION 1 READS 17 4 authors, including: Amir M Abduljalil The Ohio State University 93 PUBLICATIONS 2,442 CITATIONS SEE PROFILE William A Cunningham University of Toronto 56 PUBLICATIONS 3,988 CITATIONS SEE PROFILE All content following this page was uploaded by William A Cunningham on 25 November 2016. The user has requested enhancement of the downloaded file. All in-text references underlined in blue are linked to publications on ResearchGate, letting you access and read them immediately.