See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/235312446 Matching products with endorsers: Attractiveness versus expertise Article in Journal of Consumer Marketing · December 1998 DOI: 10.1108/07363769810241445 CITATIONS 143 READS 326 2 authors: Brian D. Till Xavier University 27 PUBLICATIONS 1,538 CITATIONS SEE PROFILE Michael Busler Stockton University 29 PUBLICATIONS 500 CITATIONS SEE PROFILE All content following this page was uploaded by Michael Busler on 14 August 2015. The user has requested enhancement of the downloaded file. All in-text references underlined in blue are linked to publications on ResearchGate, letting you access and read them immediately.