See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/222521684 The four P's in social simulation, a perspective on how marketing could benefit from the use of social simulation Article in Journal of Business Research · August 2007 DOI: 10.1016/j.jbusres.2007.02.003 · Source: RePEc CITATIONS 35 READS 30 1 author: Some of the authors of this publication are also working on these related projects: Simulating migration and acculturation patterns View project Wander Jager University of Groningen 89 PUBLICATIONS 2,065 CITATIONS SEE PROFILE All content following this page was uploaded by Wander Jager on 27 March 2014. The user has requested enhancement of the downloaded file. All in-text references underlined in blue are linked to publications on ResearchGate, letting you access and read them immediately.