See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/222523555 Evaluating channel performance in multi- channel environments Article in Journal of Retailing and Consumer Services · February 2006 DOI: 10.1016/j.jretconser.2006.02.001 CITATIONS 60 READS 658 3 authors, including: Sonja Gensler University of Münster 31 PUBLICATIONS 856 CITATIONS SEE PROFILE Bernd Skiera Goethe-Universität Frankfurt am Main 173 PUBLICATIONS 2,714 CITATIONS SEE PROFILE All content following this page was uploaded by Bernd Skiera on 27 November 2016. The user has requested enhancement of the downloaded file. All in-text references underlined in blue are linked to publications on ResearchGate, letting you access and read them immediately.