See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/267867874 Perceived risk and attitudes toward private labels Article · January 2006 CITATIONS 0 READS 8 4 authors, including: Some of the authors of this publication are also working on these related projects: Pricing Strategies in Trade-In situations View project Consistent and inconsistent positioning of private labels View project Sergio Olavarrieta University of Chile 63 PUBLICATIONS 647 CITATIONS SEE PROFILE Pedro Hidalgo University of Chile 55 PUBLICATIONS 174 CITATIONS SEE PROFILE All content following this page was uploaded by Pedro Hidalgo on 06 November 2014. The user has requested enhancement of the downloaded file. All in-text references underlined in blue are linked to publications on ResearchGate, letting you access and read them immediately.