Polytechnic University of the Philippines- San Pedro Chapter 5 SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATION This chapter highlights the synopsis and draws conclusion from the data gathered and analyzed. It also summarizes the salient results of the market research and its implications. Moreover, this chapter presents the conclusion and recommendations based from the relevant outcome of the research undertaking. SUMMARY OF FINDINGS This market research aims to determine the effects of consumer’s environmental consciousness in buying behavior. Specifically, the study aimed to seek answers to the following questions: 1. What are the socio-demographic profiles of the respondents? 1.1 Age 1.2 Gender 1.3 Civil Status 1.4 Average Monthly Income 2. What are the factors influencing consumer’s environmental consciousness according to: 87