International Journal of Latest Technology in Engineering, Management & Applied Science (IJLTEMAS) Volume V, Issue XI, November 2016 | ISSN 2278-2540 www.ijltemas.in Page 60 Leader of Four Wheeler in Unorganized Park and Sale-A Study in North Karnataka Dr. Bhargav Revankar, Waseem Shaikh Global Business School, Twin city Campus, Bhairidevarkoppa, Hubli-25. Abstract : “Number of Used Cars on the Roads in India Will Top 8 million by 2018” [10] It is a study to understand the used car valuation brand preferences in North Karnataka. India is the one of the largest auto industry in the globe. India accounts GDP as high as 7.1 percent. In this Passenger Vehicle contribute about 13% of the market share.In addition, several initiatives by the Government of India and the major automobile players in the Indian market are expected to make India a leader in Four Wheeler market in particular in the world by 2020. Sales of passenger vehicles in Aug-2016 is increased by 16.7% 258,000 units is a boosting statistics. The study was carried out to analyse the valuation of second hand four wheeler in North Karnataka among unorganized players. This study was being carried out in Hubli-Dharwad used car showrooms. Keywords: used cars, four wheelers, North Karnataka, Hubli- Dharwad Automobile, pre-owned cars, secondhand car, resale I. INTRODUCTION Second hand or pre-owned car is a vehicle that is previously had one or more owners. Pre-owned cars are sold through a variety of outlets, organized or independent car dealers and private party sales. http://www.ibef.org/uploads/industry/Infrographics/large/Automobile- August-2015.JPG Purchasing a pre-owned car has few benefits such as price is considerably lower than a new car, The depreciation cost is very less to the new car, Loan is simpler to get and easily available and certainly cost lower than the new car loans. In India, used cars have a best resale lifespan of around 5-6 years The adjacent infographic summarizes the percentage of used cars by age for sale on Quikr all over India for each of the four brands. Hyundai, stands out as a clear outlier from the general trend and stays resale friendly for a considerably long period from the year of make. While Chevrolet and Maruti, after approximately 5 years fall fast in resale strength, Honda does so comparatively slowly and after 6 years. [11] II. RESERCH METHODOLOGY Descriptive Research is concerned with discovering the potential of second hand four wheeler in unorganized north-Karnataka market. The data is collected from all 18 park and sale, show rooms in Hubli-Dharwad. The data is about all the big and modern brands, in all segments. The data is primarily of those cars, which are registered in RTO in the period of 2009-2015. III. RESEARCH OBJECTIVES  To study per pricing of four wheeler vehicles in second hand Market  To judge the fast moving vehicle brand in second hand market.  To critically examine the growth of pre-owned car market in India.  To present the future prospects of pre-owned cars market IV. SOURCE OF DATA COLLECTION A. From whom 1. Population:- 18 park & sale units in study area 2. Sampling Unit and size:- 517 cars from all 18 units 3. Sampling Element:- Park and Sale 4. Sampling Method:- Census Method B. Tools of data collection:- Questionnaire C. Statistical Techniques:- Averages and Graphs, pivot tables and filters The brands in the primary data are : A