61 Bt EGGPLANT:A REVIEW OF SCIENCE COMMUNICATION APPROACH IN THE PHILIPPINES MS. MA. TERESA R. ESCANO Instructor 7, Department of Humanities College of Humanities and Social Sciences University of the Philippines Mindanao ABSTRACT This paper provides for a review of science communication in relation to the controversies surrounding Bt eggplant commercialization in the Philippines. It looks at the communication messages used by proponents of the biotech crop and the anti- biotechnology groups. It is organized around how these two opposing bodies crafted their messages for public consumption. Moreover, this paper looked into the deficiencies of science communication in promoting products of advanced science technology such as the Bt eggplant to the public. A point of contention is how the scientific community regards its public in its communication efforts and it further suggested how the public should be viewed by the scientific community. It also explored the merging of multi-disciplinary fields and science communication to address the need of the public to know. This paper puts importance on why science communicators should be able to breakdown science and translate it for the public. Keywords Science Communication, Advanced Science Technology, Bt eggplant, Fruit and Shoot Borers (FSB), Marketing, Public, and Consumers I. INTRODUCTION Advanced science technology has never been more precise than ever, having more controlled analytical methods and equipment. Nevertheless, the public continues to be more skeptical and wary of any product of advanced science such as biotechnology crops. Biotechnology crops are genetically engineered agricultural crops developed as public products for the benefit of the people. One of the public biotechnology products in the Philippines is the