See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/236784931 Special Issue on the Globalization of Marketing Ideology: Journal of Macromarketing, 2013 Article in Journal of Macromarketing · May 2011 DOI: 10.1177/0276146711426210 CITATIONS 2 READS 45 3 authors, including: Some of the authors of this publication are also working on these related projects: Consumption among migrant consumers View project Markets, Globalization & Development Review (MGDR) View project Nikhilesh Dholakia University of Rhode Island 261 PUBLICATIONS 2,173 CITATIONS SEE PROFILE Rohit Varman Deakin University 30 PUBLICATIONS 473 CITATIONS SEE PROFILE All content following this page was uploaded by Rohit Varman on 01 November 2014. The user has requested enhancement of the downloaded file. All in-text references underlined in blue are added to the original document and are linked to publications on ResearchGate, letting you access and read them immediately.