See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/236784847 DYNAMIC ELEMENTS OF EMERGING MOBILE PORTAL STRATEGIES M-COMMERCE IS ALL ABOUT PERSONALIZATION... Article · January 2002 CITATION 1 READS 34 2 authors: Some of the authors of this publication are also working on these related projects: 1) Effectuation in Nascent Markets for Electric Vehicles 2) Internationalization of service firms 3) Survival of Born Globals View project EU Agenda for Change View project Nikhilesh Dholakia University of Rhode Island 261 PUBLICATIONS 2,173 CITATIONS SEE PROFILE Morten Rask Aarhus University 58 PUBLICATIONS 277 CITATIONS SEE PROFILE All content following this page was uploaded by Nikhilesh Dholakia on 04 December 2016. The user has requested enhancement of the downloaded file.