See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/261668779 The Relation Between Brand-name Linguistic Characteristics and Brand-name Memory Article in Journal of Advertising · April 2013 DOI: 10.1080/00913367.2003.10639137 CITATIONS 35 READS 318 3 authors: Tina M Lowrey HEC Paris 46 PUBLICATIONS 1,265 CITATIONS SEE PROFILE L. J. Shrum HEC Paris 67 PUBLICATIONS 3,329 CITATIONS SEE PROFILE Tony Dubitsky Kaiser Permanente 9 PUBLICATIONS 125 CITATIONS SEE PROFILE All content following this page was uploaded by L. J. Shrum on 10 November 2014. The user has requested enhancement of the downloaded file. All in-text references underlined in blue are added to the original document and are linked to publications on ResearchGate, letting you access and read them immediately.