See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/23504388 A NONPARAMETRIC TEST OF ADVERTISING'S EFFECTIVENESS Article · February 2001 Source: RePEc CITATIONS 0 READS 7 2 authors, including: Some of the authors of this publication are also working on these related projects: Cross Cutting Capacity Development Project (CCCD) in Suriname View project Dafna M DiSegni University of California, Berkeley 22 PUBLICATIONS 72 CITATIONS SEE PROFILE All content following this page was uploaded by Dafna M DiSegni on 09 June 2015. The user has requested enhancement of the downloaded file. All in-text references underlined in blue are added to the original document and are linked to publications on ResearchGate, letting you access and read them immediately.