See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/229475039 English in advertising: Multiple mixing and media Article in World Englishes · February 2007 DOI: 10.1111/j.1467-971X.1987.tb00175.x CITATIONS 38 READS 486 1 author: Tej K. Bhatia Syracuse University 60 PUBLICATIONS 508 CITATIONS SEE PROFILE All content following this page was uploaded by Tej K. Bhatia on 03 March 2015. The user has requested enhancement of the downloaded file. All in-text references underlined in blue are added to the original document and are linked to publications on ResearchGate, letting you access and read them immediately.