See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/44897921 A cross-national examination of consumer perceived risk in the context of non- deceptive counterfeit brands Article in Journal of Consumer Behaviour · January 2008 DOI: 10.1002/cb.231 · Source: OAI CITATIONS 38 READS 466 2 authors: Some of the authors of this publication are also working on these related projects: Advances in Chinese Brand Management View project Cleopatra Veloutsou University of Glasgow 68 PUBLICATIONS 1,181 CITATIONS SEE PROFILE Xuemei Bian University of Kent 18 PUBLICATIONS 284 CITATIONS SEE PROFILE All content following this page was uploaded by Xuemei Bian on 24 November 2014. The user has requested enhancement of the downloaded file. All in-text references underlined in blue are added to the original document and are linked to publications on ResearchGate, letting you access and read them immediately.