See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/249771294 The Efiects of Customer Rebates and Retailer Incentives on Manufacturer Profltability and Sales Article CITATION 1 READS 50 4 authors, including: Some of the authors of this publication are also working on these related projects: Identification and Allocation of Increased-Risk Encephalitis Organs View project Ozgun Caliskan-Demirag Pennsylvania State University 17 PUBLICATIONS 134 CITATIONS SEE PROFILE Pinar Keskinocak Georgia Institute of Technology 120 PUBLICATIONS 3,168 CITATIONS SEE PROFILE All content following this page was uploaded by Pinar Keskinocak on 13 May 2014. The user has requested enhancement of the downloaded file. All in-text references underlined in blue are added to the original document and are linked to publications on ResearchGate, letting you access and read them immediately.