Association for Information Systems AIS Electronic Library (AISeL) Research Papers ECIS 2016 Proceedings Summer 6-15-2016 EXPLORING THE IMPACT OF READABILITY OF PRIVACY POLICIES ON USERS’ TRUST Tatiana Ermakova University of Potsdam, tatiana.ermakova@uni-potsdam.de Hanna Krasnova University of Potsdam, krasnova@uni-potsdam.de Benjamin Fabian Humboldt-University Berlin, bfabian@wiwi.hu-berlin.de Follow this and additional works at: htp://aisel.aisnet.org/ecis2016_rp his material is brought to you by the ECIS 2016 Proceedings at AIS Electronic Library (AISeL). It has been accepted for inclusion in Research Papers by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact elibrary@aisnet.org. Recommended Citation Ermakova, Tatiana; Krasnova, Hanna; and Fabian, Benjamin, "EXPLORING THE IMPACT OF READABILITY OF PRIVACY POLICIES ON USERS’ TRUST" (2016). Research Papers. Paper 20. htp://aisel.aisnet.org/ecis2016_rp/20