See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/46701945 Managing Uncertainty in New Technology Marketing Article Source: OAI CITATION 1 READS 11 5 authors, including: Some of the authors of this publication are also working on these related projects: How virtual fitting leads to sustainable fashion View project Entrepreneurship, Innovation, and Sensemaking for Improving Decisions (GDN SI CfP) View project Dietmar Roessl Wirtschaftsuniversität Wien 48 PUBLICATIONS 160 CITATIONS SEE PROFILE Matthias Fink Johannes Kepler University Linz 95 PUBLICATIONS 709 CITATIONS SEE PROFILE Sascha Kraus University of Liechtenstein 196 PUBLICATIONS 1,531 CITATIONS SEE PROFILE Antti Ainamo Aalto University 47 PUBLICATIONS 336 CITATIONS SEE PROFILE All content following this page was uploaded by Sascha Kraus on 23 November 2014. The user has requested enhancement of the downloaded file. All in-text references underlined in blue are added to the original document and are linked to publications on ResearchGate, letting you access and read them immediately.