See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/254455209 An Empirical Comparison of New Product Trial Forecasting Models Article in Journal of Forecasting · June 1998 DOI: 10.1002/(SICI)1099-131X(199806/07)17:3/43.0.CO;2-3 CITATIONS 57 READS 19 3 authors, including: Some of the authors of this publication are also working on these related projects: Customer-based corporate valuation View project Peter S Fader University of Pennsylvania 121 PUBLICATIONS 4,352 CITATIONS SEE PROFILE Michael Wisniewski London Business School 2 PUBLICATIONS 70 CITATIONS SEE PROFILE All content following this page was uploaded by Michael Wisniewski on 24 November 2014. The user has requested enhancement of the downloaded file. All in-text references underlined in blue are added to the original document and are linked to publications on ResearchGate, letting you access and read them immediately.