See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/235284514 A new higher education marketing mix: The 7Ps for MBA marketing Article in International Journal of Educational Management · May 2008 DOI: 10.1108/09513540810875635 CITATIONS 68 READS 7,183 1 author: Some of the authors of this publication are also working on these related projects: Mediation and moderation in policing leaveism. View project Jonathan Ivy Lancaster University 14 PUBLICATIONS 329 CITATIONS SEE PROFILE All content following this page was uploaded by Jonathan Ivy on 29 April 2015. The user has requested enhancement of the downloaded file. All in-text references underlined in blue are added to the original document and are linked to publications on ResearchGate, letting you access and read them immediately.