See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/233303203 Emancipating disciplines: An analysis of the commodification of automobiles and advertisements in... Article in Continuum Journal of Media & Cultural Studies · February 2008 DOI: 10.1080/10304310701714565 CITATION 1 READS 14 2 authors, including: Shakila Yacob University of Malaya 28 PUBLICATIONS 34 CITATIONS SEE PROFILE All content following this page was uploaded by Shakila Yacob on 16 March 2015. The user has requested enhancement of the downloaded file. All in-text references underlined in blue are added to the original document and are linked to publications on ResearchGate, letting you access and read them immediately.