See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/30053877 The mainstreaming of Fair Trade: a macromarketing perspective Article in Journal of Strategic Marketing · December 2006 DOI: 10.1080/09652540600947961 · Source: OAI CITATIONS 56 READS 40 3 authors, including: Geoff A Moore Durham University 47 PUBLICATIONS 1,525 CITATIONS SEE PROFILE Richard Slack Durham University 18 PUBLICATIONS 237 CITATIONS SEE PROFILE All content following this page was uploaded by Geoff A Moore on 11 September 2014. The user has requested enhancement of the downloaded file. All in-text references underlined in blue are added to the original document and are linked to publications on ResearchGate, letting you access and read them immediately.