See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/257209940 Toward Profit-Driven Churn Modeling with Predictive Marketing Analytics Conference Paper · January 2012 CITATIONS 0 READS 122 3 authors, including: Some of the authors of this publication are also working on these related projects: E-Mail and Web Tracking – Empirical Analysis, Privacy Impact, Countermeasures View project Stefan Lessmann University of Hamburg 66 PUBLICATIONS 750 CITATIONS SEE PROFILE Bart Baesens University of Southampton 241 PUBLICATIONS 5,317 CITATIONS SEE PROFILE All content following this page was uploaded by Stefan Lessmann on 29 May 2015. The user has requested enhancement of the downloaded file. All in-text references underlined in blue are added to the original document and are linked to publications on ResearchGate, letting you access and read them immediately.